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2020 and the debate of TV vs digital video

It’s been two decades since I have been listening, participating and speaking about the great inflection point in digital in India. Every five years with some growth in consumer usage of the internet, adoption of platforms and growing online shopping, the claim used to only add fuel.

iWorld Over The Top Services
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BARC week 5: Colors, Star Plus, Sony SAB remain top three Hindi GEC in urban market

MUMBAI: Colors continued to lead the list of top ten Hindi GECs in the urban market and in pay platform for more than four consecutive weeks. In urban market Viacom18's other Hindi GEC Colors Rishtey entered the list replacing Big Magic at tenth position. On pay platform Zee TV slipped to fourth...

Television TV Channels Viewership
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BARC week 4: Colors continues urban market lead

MUMBAI: In week 4 of BARC India ratings, Colors has led the list in the Urban space and in Pay platform for more than three weeks. Zee TV slipped down to fifth position in the urban market. No changes were observed in the pecking order of top five channels on pay platform. In Urban space Colors,...

Television TV Channels Viewership
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BARC week 3: Colors continues to lead in urban market

MUMBAI:  In week 3 of BARC India ratings, Colors continued to lead the list in the urban space and in pay platform also. Star Plus continued to hold its place in second position. This week in urban market Sony Entertainment Television slipped to fifth position from fourth. Zee TV moved to fourth...

Television TV Channels Viewership
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BARC week 2: Colors grabs leading position in urban market and pay platform

In week 2 of BARC India ratings, Colors continues to lead the list again in the urban space on pay platform. In the rural space and free platform, there are some minor changes in the pecking order of the list.

Television TV Channels Viewership