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upGrad reinvents the ‘Donkey’ in its latest ‘Appraisal’ campaign

Mumbai: Edtech major upGrad has summoned its original brand mascot- the ‘Donkey’ in its latest campaign. The ad film reinvents the 'Donkey' in a fresh avatar, showcasing the anecdotal behind-the-scenes from the corporate world’s appraisal affair. The campaign is now live across the digital...

MAM Media and Advertising Ad Campaigns
upGrad taps Sanjay Kumar to build corporate affairs & public policy vertical

Mumbai: Ed-tech major upGrad on Tuesday announced the appointment of Sanjay Kumar who will spearhead the company’s new vertical of corporate affairs and public policy for India. He will be based out of the company's Noida office and also lead the scholarship efforts. As part of his new role, Kumar...

MAM Media and Advertising People
upGrad for Business onboards Work Better to strengthen its enterprise L&D offerings

Mumbai: upGrad for Business, the B2B arm of ed-tech major upGrad, has onboarded Work Better CEO Swapnil Kamat and his team to strengthen its enterprise learning and development offerings. Founded in 2008, the Mumbai-based Work Better is an executive education and training company that specialises...

MAM Marketing MAM
#Retrace2021: Associating with marquee properties on TV helped us take a quantum leap on digital: Arjun Mohan

The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass, instead kick ass’ 2020 ad to its fortune-teller donkey ad in early 2021 to drive across its “Sirf Naam Ki Nahi, Kaam Ki Degree” messaging.

Specials Year Enders
#Retrace2021: From Nykaa's Falguni Nayar to dentsu veteran Ashish Bhasin, who all made news in 2021?

Mumbai: The year that began with the slowdown of pandemic cases, and phased opening of businesses across the country, is ending with another Covid variant rearing its head. The new cases of Omicron are spreading faster, even as the industry struggles to hold on to its post-pandemic revival after...

Specials Year Enders