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ZEE5's HiPi gears up for India's 1 billion video consumers

Evolution is the key to sustain in a transforming ecosystem; India’s leading entertainment network Zee Entertainment Enterprises Ltd (Zeel) is following that route. While it has been charting its growth in the online ecosystem with over-the-top platform ZEE5.

iWorld Over The Top Services
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TikTok ban: Indian UGC apps ready to take on traffic; see advertiser interest too

TikTok had become a rage among millions of Indian youth until the Indian government’s interim ban crushed its multi-billion dollar strategy. Creators, influencers and marketers will have to seek an alternative platform as the future of TikTok remains uncertain in the country.

iWorld Social Media
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Inside ZEE5’s strategy to scale its upcoming UGC section

In its quest to become an entertainment super app, ZEE5 is soon getting into user-generated content platform Hypershots. ZEE5 India expansion projects business head and product head Rajneel Kumar seems confident about the new user-generated content (UGC) venture with the expectation that it will...

iWorld Over The Top Services
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Social Beat leverages user-generated content to reach the new internet users

MUMBAI: The best way for a brand to tap newer audiences and widen their clientele is by sharing content for the users, by the users. This notion paved the way for user-generated content (UGC) – the next big thing in the online marketing space. With big platforms like TikTok, Twitter and Instagram...

MAM Marketing MAM
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Nykaa leverages the power of user generated content to build engagement

As User-Generated Content remains one of the biggest drivers of success for Nykaa’s content marketing strategy, Nykaa announced that its online interactive beauty platform, Nykaa Network now has about one million subscribers.

MAM Marketing MAM