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Madison Media appoints Vinay Hegde as SVP - buying

Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

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eComm players among top 10 television advertisers in BARC week 40

BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they...

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Motivator appoints Upali Nag as National Head-Insights and Innovation

Motivator, a GroupM agency, has appointed Upali Nag as National Head - Insights and Innovation. Upali will work out of the agency’s Bangalore office and will report to V.Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights...

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Dentsu Communications bags TVS Jupiter

MUMBAI: TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to the already existing WEGO brand that the agency handles.

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TVS' Phoenix campaign ropes in Mahesh Babu brand ambassador in south India

NEW DELHI: TVS Motor Company has announced the launch of its campaign "Ab life ka gear badlo" around its newest bike ‘Phoenix‘ with movie superstar Mahesh Babu as brand ambassador for its southern markets.

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