Sukesh Nayak

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Thums Up’s ‘Stump Cam’ campaign engages consumers

Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This will provide audiences with exclusive access to match footage and content.

MAM Marketing MAM
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Creators in M&E industry can't substitute storytelling with technology: Experts at Pearl Academy’s Portfolio 2022

At Pearl Academy’s Portfolio 2022, experts from the world of advertising, media, cinema and entertainment decoded the future of these industries in the metaverse during a panel discussion.

iWorld eNews
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Cadbury launches new campaign ‘Meetha Chuppa Rustom’

MUMBAI: Mondelez launched a new campaign for its new Cadbury Chocobakes to celebrate the sweet secrets in all of us. The 'Meetha Chuppa Rustom' campaign has been conceptualised by Mondelez India  and Ogilvy. It showcases the bonding between a pregnant mother and her naughty son after he returns...

MAM Media and Advertising Ad Campaigns
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5Star's new ad draws flak; Ogilvy terms it as 'unfortunate' timing

MUMBAI: Even though Cadbury attempted to change its 5Star campaign strategy recently, it's got itself in a fix. The new ad film has drawn ire from netizens. Ogilvy India has termed the timing for the campaign as ‘unfortunate’. Ogilvy India chief creative officer Sukesh Nayak, responding to...

MAM Marketing Brands
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Bajaj Pulsar turns 18, Ogilvy joins in celebrations

MUMBAI: It was 2001 when Bajaj decided to launch a higher cc motorcycle in a market which was predominantly 100cc. Pulsar since its launch, changed the face of the Indian motorcycle industry forever. Pulsar burst on the scene with the iconic ‘It’s a Boy!’ commercial and ‘Definitely Male’ tag line....

MAM Media and Advertising Ad Campaigns