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GUEST ARTICLE: Metaverse- A marketing trick or future of the internet

Mumbai: The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. It is the intersection of virtual reality, augmented reality, and the world wide web. The 3D virtual reality ecosystem allows you to play games, create, explore, communicate,...

MAM Marketing MAM
GOZOOP Group bags social media mandate for XYXX

Mumbai: GOZOOP Group has bagged the social media and online reputation management mandate for the premium men’s comfort wear and innerwear, XYXX. With this association, XYXX aims to elevate its digital presence across markets. Currently, XYXX is motivating people to be true to themselves and follow...

MAM Marketing MAM
Nyumi partners with Kriti Sanon for their first-ever brand campaign

Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency 82.5 Communications. With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take...

MAM Media and Advertising Ad Campaigns
Flying Cursor bags social, digital content mandate for Trell

NEW DELHI: Digital agency Flying Cursor Interactive has bagged the social media and digital content mandate for lifestyle commerce content app Trell. The agency will help further Trell’s narrative via social media and impactful digital content.

MAM Media and Advertising Account
#Throwback2020: Linear TV ad volumes on the mend, revenues sluggish

NEW DELHI: For linear television, 2020 was like a ride to hell and back, owing to the Covid2019-induced lockdown. It was the first time that shoots were canned wholesale, there were no new shows running, and advertising volumes hit abysmal lows. All was not doom and gloom – the industry saw...

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