regional GEC


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BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
Regional GECs on an upward growth trajectory

In the last four to five years, the regional television market witnessed a significant growth in viewership. Even the ad spend in the regional market has grown by 20 to 25 per cent in 2019 with more and more brands aiming to reach specific audiences.

Television TV Channels Viewership
BARC week 9: News18 Gujarati enters top five channels list

MUMBAI: In week 9 of BARC India ratings, News18 Gujarati entered the top five channel list at fifth position. The channel replaced VTV News which was observed in the fifth position last week. No significant changes were observed in the pecking order of channels in the Tamil, Telugu, Kannada,...

Television TV Channels Viewership
Colors Marathi to explore kids animation, crime and game show genres in 2020

The regional arm of Viacom18 contributes to 25 per cent of company's growth. It is no wonder then that one of its leading regional channels, Colors Marathi, has increased its market share from 20 per cent in 2018 to 30 per cent in February 2020, according to the channel.

Television TV Channels Regional
Women-centric shows well accepted in regional markets

MUMBAI: It’s not only Hindi GECs that have moved ahead of family dramas, regional GECs have also started portraying female characters in strong and fresh story lines. The regional channels' women-centric shows is well accepted by the audience in the regional market. Due to the higher relatability...

Television TV Channels Regional

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