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The nature of sports broadcasting has witnessed a dramatic shift over the years with fan engagement now playing a pivotal role in the strategy matrix of major channels. Technology has enhanced the core product on TV by enabling broadcasters to provide more statistically-driven insights.
Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.
Tata Communications, a leading global digital infrastructure provider, and NEP Broadcast Solutions, a division of NEP Group
Tata Motors, India’s automotive company has introduced its brand new TVC DeshKeTruck, continuing its association and strong support towards home –grown sports of the country like kabaddi and wrestling.
As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example which has been acquired by Facebook and sub-licensed to Sony Pictures Network (SPN) India.
