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Hotstar's Varun Narang on driving consumer engagement for IPL 2019

The nature of sports broadcasting has witnessed a dramatic shift over the years with fan engagement now playing a pivotal role in the strategy matrix of major channels. Technology has enhanced the core product on TV by enabling broadcasters to provide more statistically-driven insights.

Television TV Channels Sports
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Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
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Tata Communications and NEP pioneer the remote production of VIVO Pro Kabbadi League 2018 for Star Sports

Tata Communications, a leading global digital infrastructure provider, and NEP Broadcast Solutions, a division of NEP Group

Television TV Channels Sports
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Tata Motors celebrates #DeshKeTruck with brand new TVC

Tata Motors, India’s automotive company has introduced its brand new TVC DeshKeTruck, continuing its association and strong support towards home –grown sports of the country like kabaddi and wrestling.

MAM Media and Advertising Ad Campaigns
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La Liga ahead of the curve with Facebook deal: Jose Cachaza

As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example which has been acquired by Facebook and sub-licensed to Sony Pictures Network (SPN) India.

Television TV Channels Sports