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Marketers hopeful about consumer spending in 2021, advertising to regain normalcy by 2023

MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a recent FICCI-EY report, 2020 was a watershed year for advertising spends, as the industry slowed down by 29 per cent, the highest one-year drop ever...

MAM Media and Advertising Digital Agencies
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Sony Sports' digital miniseries to keep sports fans entertained

MUMBAI: In the absence of live sporting events across the globe due to the Covid2019 pandemic, the Sony Pictures Sports Network (SPSN) has come up with a new digital miniseries: ‘Sony Ten presents The Medal of Glory’, aimed at engaging sporting communities across the social media landscape. “We...

Television TV Channels Sports
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SPSN launches new digital miniseries 'The Medal of Glory'

MUMBAI: Sony Pictures Sports Network (SPSN) will bring fans closer to some of the biggest names in Indian Olympic history with the launch of the new digital series called Sony Ten presents The Medal of Glory. The 15-episode digital miniseries fills the void of live sports for viewers and will be...

Television TV Channels Sports
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Post NTO 2.0 Sony launches new subscription TV campaign

Sports has been one of the main drivers for the Sony Pictures Network India’s (SPNI’s) channels. With the new pricing regulations under NTO 2.0 becoming a reality, SPNI has launched a new campaign encouraging viewers to subscribe to its channels.

Television TV Channels Sports
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Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

Massification being the end objective, Sony Pictures Networks (SPN) is planning to go big in promoting the prominent sporting events that will take place this year. Moreover, the broadcaster also revealed the new on-ground campaign initiatives to promote the first grand slam of the year to Indian...

Television TV Channels Sports