MUMBAI: Streaming video is becoming increasingly crucial for Indian legacy broadcasters, as GenZ continues to spend a
MUMBAI: In what can be termed as a significant development in India’s media and entertainment sector, the relationshi
MUMBAI: While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobi
MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has sugges
MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Re
MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing adverti
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