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Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s eve in December, the marketing and advertising spending see their peak. This year, with the country nearly coming out of the pandemic...
Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to...
For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and zipping through the traffic has definitely looked appealing. It is this everyday challenge that Rapido, a bike taxi service seeks to help overcome. The company...
Los Angeles: With the boom in box office grosses from ‘Spiderman: No Way Home’ beginning to subside and the Omicron surge taking its toll, movie theatres worldwide are facing a sobering reality that the first two months of the 2022 box office could turn out to be a gloomy dry spell.
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass, instead kick ass’ 2020 ad to its fortune-teller donkey ad in early 2021 to drive across its “Sirf Naam Ki Nahi, Kaam Ki Degree” messaging.
