It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.
NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.
NBCUniversal International Networks and Direct-To-Consumer (DTC) on Thursday announced the launch of DreamWorks and an E! Entertainment branded zone for Jio subscribers in India.
As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.
NBCUniversal will telecast 7,000 hours of the upcoming Tokyo Olympics across eight digital networks and multiple digital platforms. The telecast will begin on 20 June and will run through 8 August.