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#Retrace2021: Inching towards a connected future of audience measurement

It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.

Specials Year Enders
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NBCUniversal launches OTT platform hayu in India

NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.

iWorld Over The Top Services
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NBCUniversal launches DreamWorks, E! Entertainment in India

NBCUniversal International Networks and Direct-To-Consumer (DTC) on Thursday announced the launch of DreamWorks and an E! Entertainment branded zone for Jio subscribers in India.

Television TV Channels GECs
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Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

MAM Marketing MAM
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NBCUniversal to telecast Tokyo Olympics across eight networks

NBCUniversal will telecast 7,000 hours of the upcoming Tokyo Olympics across eight digital networks and multiple digital platforms. The telecast will begin on 20 June and will run through 8 August. 

Television TV Channels Sports