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Mirum India bags digital mandate for Lotus Professional

NEW DELHI: Digital agency Mirum India has bagged the digital mandate of Lotus Herbals. It will be responsible for creating a digital strategy road map for the brand, manage the social media platforms, and execute display and performance-focused paid media campaigns. The account will be serviced...

MAM Media and Advertising Account
TikTok ban forces influencers to shift to homegrown short-form video apps

On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in the country. TikTok was not just a source of entertainment for many but also a way to earn their daily bread and butter.

iWorld Over The Top Services
Mirum India appoints Kalpesh Patel as director of martech services

NEW DELHI: Mirum has appointed Kalpesh Patel as director of martech services. Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions. Patel has more than 23 years of experience in managing...

MAM Media and Advertising People
Shifting consumer communication strategies by brands during COVID-19

MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of what they should be communicating to consumers. Though there is no fixed strategy, companies are coping in different ways. Follow...

MAM Marketing Brands
Mohit Ahuja joins Mirum India to head brand strategy & client services

MUMBAI: Mirum has brought onboard Mohit Ahuja as the director of brand strategy and client services. This position sees Ahuja with the responsibility of managing brand planning and client servicing divisions at Mirum. Mohit Ahuja comes with two decades of extensive agency experience across the...

MAM Marketing MAM

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