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WPP acquires Cloud Commerce Group to strengthen its commerce offering

Mumbai: International advertising group WPP has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair. CCG will merge with...

MAM Marketing MAM
Cashify ropes in Rajkummar Rao for its first marketing campaign

Mumbai: Cashify has launched their first TVC with National Award winner Bollywood actor Rajkummar Rao as the brand ambassador. Conceptualised and executed by the in-house team & MotifGlobal, the 30-second creative uses humor, wit and clear messaging to draw awareness among the prospective and...

MAM Media and Advertising Ad Campaigns
Snapdeal targets low-end value shoppers in strategic shift

KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

MAM Marketing MAM
Amazon India launches Weavesmart on its marketplace

Amazon India today announced the launch of Weavesmart, the largest e-commerce store for handlooms in India and an e-marketing partner for the Ministry of Textiles for promoting India Handloom Brand and Handloom Mark products, on its marketplace. Through this alliance, handloom & handcrafted...

MAM Marketing Brands
Guest Column: Expansion of marketplace in digital age

Digital – the word itself exudes the possibility of limitless outreach. The fierce pace of digitization and technology adoption has almost redefined the entire industrial scenario, transcending the physical barriers and lending it a virtual persona

MAM Marketing MAM