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GEMS: How talent agencies help young streamers grow & stay relevant

Shagufta Iqbal aka Xyaa, a young YouTube game caster, quit her job as a computer engineer to stream full-time. Iqbal mainly focuses on Call of Duty but makes sure her streams are a mixed bag. She described herself as more of an entertainment streamer.

iWorld Gaming
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GEMS: How to make e-sports attractive for non-gamers

NEW DELHI: E-sports and virtual gaming in India is no longer limited to one-player play-to-win matches or personal entertainment without any benefits. It is now getting players recognised and driving immense monetisation across the spectrum. A fully-fledged industry now, it is supported by a larger...

iWorld Gaming
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Pocket Aces’ Loco sees over 6x rise in daily active users

KOLKATA: With the lockdown accelerating the growth of India’s gaming market, the country’s leading game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month. The viewership increase has been driven by a growth in the number of active streamers on the platform,...

iWorld Over The Top Services
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Pocket Aces' Loco, Fnatic enter into long-term, multi-pronged strategic alliance

Leading live game streaming app- Loco announced a long-term partnership with global esports organisation, Fnatic, in a first-of-its-kind partnership for the Indian gaming ecosystem.

iWorld Gaming
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Pocket Aces’ Loco, Red Bull tie-up to fuel esports' growth in India

MUMBAI: Loco and Red Bull announced an industry-defining esports partnership with a mission of transforming esports into popular culture. The partnership will see Red Bull and Loco working together to create and broadcast esports content across various game categories. 

MAM Marketing MAM

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