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BKT tyres to sponsor six IPL teams

NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE. Apart from Mumbai Indians, BKT will sponsor Chennai...

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IPL 2020 auction: Pat Cummins, Glen Maxwell top overseas buys; Piyush Chawla biggest Indian buy

It was a day of records at the Indian Premier League (IPL) 2020 auctions in Kolkata on 19 December. When the hammer went down on the acquisition of Australian pacer Pat Cummins at Rs 15.5 crore by Kolkata Knight Riders (KKR), it announced a record for the highest price paid for a player in the...

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IPL brand valuation hits $6.3 bn in 2018

The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

Television TV Channels Sports
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boAt ropes in Indian cricketers including Shikhar Dhawan as brand ambassadors

boAt – a lifestyle brand offering consumer audio products – has roped in Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as brand captains to connect and further strengthen the brand’s appeal among the target audience.

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Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

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