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THROWBACK: Shashi Sinha remembers his days with Verghese Kurien

NEW DELHI: The father of White Revolution, Dr Verghese Kurien is a highly respected man in the business as well as the advertising world. Probably the only client who has given a free hand to all the agencies to follow their convictions and handle the business without worrying about making blunders...

MAM Marketing MAM
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Virtual Fireside Series: A week of exploring the new world order in the marketing space

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships...

MAM Marketing MAM
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IPL and festive season to boost marketing sentiments: Experts

The Covid2019 has not only crushed the global economy, but it has badly impacted the live sporting events across the world. Every sporting event was canceled or postponed due to the virus, including the Olympic 2020.

Television TV Channels Sports
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What IPL comeback means to the entire industry?

As numerous tournaments around the globe are making their comeback, the Indian Premier League (IPL) is going to bring smiles to cricket fans’ faces from 19 September. The game will be held in UAE this year and is one of the most sought after tournaments in recent history.

Television TV Channels Sports
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Shashi Sinha thanks essential service providers, urges to stay safe

MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation,  citizens are counting on the essential service workers who are risking their health to  keep the society running smoothly. Some of them have been...

Television TV Channels News Broadcasting