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#Throwback2020: Rejigs in the Indian marketing world

Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries.

Specials Year Enders
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For brands, localised digital content is the way to go: WATConsult's Heeru Dingra

NEW DELHI: One of the most interesting outcomes of the digital revolution in the marketing space has been an increase in the volume and popularity of content created in local languages. In turn, this has not only got more and more people interested in digital content, but also sizeably helped...

MAM Marketing MAM
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#MainFarkNahiKarta, says Tata Green Batteries & WATConsult’s new campaign

Tata Green Batteries has come out with a new digital campaign titled #MainFarkNahiKarta to mark the revamp of its product line.

MAM Marketing MAM
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Tata Motors, dentsu Play targets premium subscribing OTT audiences

NEW DELHI: The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector – that of reaching the audience behind the OTT paywall. With the changing audience behavior and a dramatic increment in over-the-top (OTT)...

MAM Marketing MAM
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WATConsult finds 70% of internet users to access in local languages by Dec 2020

MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest report on ‘Digital, Diverse & Multilingual India’. The report maps digital content consumption patterns of...

MAM Media and Advertising Digital Agencies

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