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Indian short-video platforms score funding from global investors

KOLKATA: When one door closes, another opens. The ban on TikTok resulted in a wellspring of similar short video format platforms which became home to India’s considerable content creation community. Josh and Roposo are among these homegrown video sharing apps which rode the vocal for local wave and...

iWorld Over The Top Services
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Uday Shankar stresses lowering dependence on ad rev

NEW DELHI: FICCI Frames, for the first time, conducted a digital virtual conference on the media and entertainment industry. Discussing the role of the creative economy to revitalise economic growth were The Walt Disney Asia Pacific chairman and Star and Disney India president and FICCI senior VP...

Television TV Channels GECs
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Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

iWorld Social Media
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How brands made the most out of Friendship Day on Twitter

As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them. From extending messages to fellow members of brand-verse on Twitter to coming out with cheesy friendship messages for fans, to hosting social media...

MAM Marketing MAM
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Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns