• Godrej Appliances VP marketing Ramesh Chembath quits

    MUMBAI: After a nine year stint, Godrej Appliances vice president marketing Ramesh Chembath has called it a day at th

  • Budget 2014: Hope and growth on marketers’ mind

    MUMBAI: “Ache din aane wale hai” will go down in the history of political campaigns in India as it helped Bharatiya J

  • Godrej Appliances takes the 'One Watt Campaign' to the youth

    Submitted by ITV Production on May 16

    MUMBAI: Godrej Appliances has launched a social campaign to sensitise people about energy conservation and take steps to apply the same. The campaign will be carried out in three phases, the first of which was initiated April. The home appliance brand associated with an NGO named Children?s Movement for Civic Awareness (CMCA) and the IPL franchise Kings XI Punjab.

    The campaign is named One Watt Campaign and takes the tagline ?Lets save a billion watts?. The aim is to save one billion watts over the next 12 months. Kicking off phase one on 17 April from Chandigarh the One Watt Project had vans touring across the country reaching out to approx 20 cities such as Delhi, Gurgaon, Mumbai, Bangalore, Pune and Chennai amongst others and plans to touch a total of 32 cities by 5 June.

    The One Watt van, apart from recording real time pledges, will also display the various ways in which people can pledge towards a greener world. Some of the most energy efficient and green appliances from the Godrej Eon range will also be displayed.

    As part of phase two which starts this month, the company will carry out a school awareness programme where Godrej Appliances will reach out to more than 1000 schools and colleges, to create consciousness amongst the younger generation about the importance of conserving energy. This phase will go on till September.

    Kings XI Punjab captain and coach Adam Gilchrist signed the first pledge followed by Godrej Appliances COO George Menezes and CMCA executive trustee Priya Krishnamurthy.

    During phase three, a corporate awareness programmes will be carried out from November 2012 to February 2013 which will urge corporates to come together and pledge for savings of watts by altering some of the ways in which they use electrical gadgets both in office and home.

    Menezes said, ?One Watt Project ? ?Lets Save A Billion Watts? campaign is focused on spreading awareness about energy conservation and getting consumers to participate in the effort. Our endeavor is to save a billion watts through this year long program with the belief that if every Indian even saves one watt each, being a country of billion plus population, we will be able to save a billion watts.?

    Krishnamurthy said, ?We are honoured to be associated with them for this endeavour and we will do our bit to take this message to the masses through the younger generation of today, who are more conscious and concerned than our generation, because this is the world they are going to inherit.?

    Kings XI Punjab CEO Col. Arvinder Singh said, ?We are happy to be associated with Godrej Appliances for such a noble cause as it marks our step towards a greener society and environment. We would like to appeal to all our fans to contribute towards One Watt campaign for making our society and environment green and healthy.?

    Gilchrist said, ?With Godrej we do not see this as sponsorship but as partnership. Young being the word, youth of today are the future and we have to make sure that the environment and planet they live in is as healthy, if not, healthier state that we have been fortunate enough to live in. We really look forward to doing our part today and in the future and hope everyone out there participates in this program.?

    Image
Subscribe to