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Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
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Endemol Shine sees scripted shows as new area of growth

MUMBAI: Endemol Shine India (Endemol Shine), best known for producing shows such as Bigg Boss, Master Chef, Khatron Ke Khiladi and Dance India, has a lot going for it this year. The company will produce the second season of The Test Case for Balaji Telefilms’ OTT platform ALTBalaji after tasting...

Television Production House Non-Fiction
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Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids
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Disney India launches a magical campaign for Frozen merchandise

Disney India has introduced two magical Frozen TVCs' on 7 September to celebrate the spirit of sisterhood, featuring two young daughters and how they get inspired by the Frozen sisters in their everyday lives. The TVCs' showcase the happy conversations, secrets and promises shared between sisters.

MAM Media and Advertising Ad Campaigns
Guest Column: What keeps broadcasters from cracking factual entertainment

MUMBAI: Worldwide, the business of broadcast is typically categorized into three verticals: the entertainment piece (GECs, English, Hindi, Regional, Music and other entertainment), the News & Sports piece (mostly events driven and current affairs driven) and the Factual Entertainment piece.   ...

Television TV Channels Factual