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HUL is top advertiser in week 41: Barc

FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73.

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Smartphone industry to clock more than 50% revenue in festive quarter, led by 5G handsets: Report

Mumbai: With the ongoing festive season, the sales of smartphones have significantly jumped, with more and more discounts available on e-commerce platforms. The smartphone industry in India is expected to earn more than half of its sales during the festive quarter, with approximately 49.9 million...

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Viacom18 eyes a bumper festive season, with new show ‘The Big Picture’ set for launch

Viacom18’s portfolio of entertainment channels is targeting double digital growth this festive season. According to Viacom18, head – network sales, Mahesh Shetty, the broadcaster expects to beat 2019 festive revenues with two marquee properties to capitalise on.

Television TV Channels News Broadcasting
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ZEE5 unveils festive content line-up

ZEE5 has announced its new content line-up including over 30 AVOD premieres and 14 original SVOD new releases for the festive season 2021. Enabling advertisers to enhance engagement using personalised tech and data-enabled cohorts and interest clusters.

iWorld Over The Top Services
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GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro...

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