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Indian audiences have acquired a taste for premium originals offered by the over-the-top (OTT) platforms in recent times, and their appetite has only grown stronger in the wake of the Covid 2019 crisis.
At the recently concluded Indiantelevision.com’s BrandVid 2019, marketers discussed various issues such as the need for introducing a unified measurement system to check the impact of a content piece including that on sales as well as the impact of branded content.
‘You talking to me?’ The famous line of Travis Bickle, a lonely taxi driver in Martin Scorsese’s iconic film Taxi Driver, is known to cinephiles all over the world. In the world of advertising these days, this line is often being repeated by customers, thanks to the prominent rise of chat-based...
MUMBAI: Taboola, one of the world’s leading discovery platforms, has announced an exclusive, three-year renewal agreement with India Today. Under the agreement, India Today will be integrating Taboola’s personalised content recommendations, full page personalisation, newsroom and audience exchange...
29 May 2013: MSLGROUP - Publicis Groupe's strategic communications and engagement network - today published its latest global report titled "Now & Next: Future of Engagement." The 94-page report identifies the ten most important evolutions pushing forward the frontiers of communications in...
