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Madison Media wins the media mandate for Practically

New Delhi: Practically, an experiential learning app for students of class sixth to twelve has appointed Madison Media Infinity as its media agency of record(AOR), following a multi-year agency pitch. The agency will handle traditional and digital media along with performance.

MAM Media and Advertising Account
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Results and Outcomes onboards Anand Chakravarthy as co-founder

Mumbai: Newly formed ed-tech firm Results and Outcomes on Thursday announced Anand Chakravarthy as co-founder of the company. He will work alongside founder Tarun Katial to design and deliver upskilling courses focused on areas impacted by digital transformation, for working professionals, the...

MAM Media and Advertising People
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upGrad names Shreyas Shevade as Head of Creative & Content Marketing for India

Mumbai: Higher ed-tech start-up upGrad on Thursday announced the appointment of Shreyas Shevade as the head of creative and content marketing. Shreyas’s role will be to integrate upGrad’s brand messaging across traditional and new media. An award-winning creative professional, Shevade brings with...

MAM Media and Advertising People
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Tata Studi shows the right way to learn in its new ad campaign

New Delhi: E-learning application, Tata Studi has launched a new ad campaign, positioning the platform as a 'perfect' after-school coach for students. Conceptualised by Gozoop, the campaign – Padhne ka Sahi Tareeka (the right way to learn’ highlights the functionality of the application and...

MAM Marketing MAM
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This Mother’s Day, Great Learning helps women reboot their career

New Delhi: In a bid to encourage mothers to re-start their careers and return to work, ed-tech company Great Learning has rolled out the second edition of the #HerFreshStart campaign, this Mother’s Day. As a part of this initiative, the company will offer a scholarship of up to 50 per cent to...

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