Telecom Regulatory Authority of India (TRAI) on Tuesday directed six distribution platform operators (DPOs) to comply with all provisions of its new tariff order for the broadcast and cable services sectors within five days.
Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.
Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.
While the Telecom Regulatory Authority of India (TRAI) continues to reiterate that its new tariff order will benefit all stakeholders of the cable and broadcasting industry, implementation of the new norms has witnessed a mixed response on the ground.
The thrilling last ball finish in the T20I match between India and Australia on 24 February grabbed the attention of many but was not accessible to the consumers of cable TV networks. This was apparently due to the implementation of the new regulatory framework prescribed by the Telecom Regulatory...
