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Digital to become largest medium, bypassing TV with 45% media share: GroupM report

Mumbai: India ad spends are estimated to reach Rs 107,987 crore in 2022, growing by 22 per cent over last year, as per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022. The country is set to be the fastest-growing market in ad spends among the top ten global markets retaining its ninth ...

MAM Marketing MAM
Interactive Avenues wins digital media mandate for Emami

Mumbai: Interactive Avenues – A Reprise Network Company, the digital arm of Mediabrands India has won the digital media duties of personal care & healthcare FMCG major Emami, following a multi-agency pitch. The account will be managed by the agency’s Gurugram office. The agency will drive the...

MAM Media and Advertising Account
Vidyuth Bhandary named studio head of Dice Media

Mumbai: Strengthening its key leadership team further, Pocket Aces, a homegrown digital media entertainment company has announced the elevation of Vidyuth Bhandary to the studio head, Dice Media. Bhandary joined Pocket Aces in 2020 as vice president, content production and design, where he...

MAM Media and Advertising People
BookMyShow traffic surges to 76% of pre-covid levels with #CinemaIsBack campaign

Mumbai: Entertainment ticket booking portal BookMyShow has witnessed a hockey stick growth in user engagement, traffic and transactions almost nearing pre-covid levels on the platform within just the first ten days of cinemas opening up with a stellar film lineup including Rohit Shetty-helmed "...

Movies Hindi
The Quint records its highest ever revenue of Rs 9.5 cr for Q2

Quint Digital Media published its results for the quarter and half-year ended 30 September. With the increased economic activity, the digital-first news operator said it has witnessed a faster and more wide-scale digital adoption across different sectors of the economy leading to a robust growth in...

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