Report on Hindi News Viewership


Latest News
OOH on good recovery trajectory, to match pre-Covid levels soon: Experts

Mumbai: As the world accepts the 'new normal' and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to the industry experts, the OOH sector has matched the pre-Covid level by 75-80 per cent and it is expected to reach 100...

MAM Marketing MAM
Here’s how brands are counting on a post-Covid summer

Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years of the world going into shutdown mode. Little wonder then that with the soaring temperatures, hopes and anticipations of marketers...

MAM Marketing Brands
Concern India aims to curb vaccine hesitancy with a new social campaign

Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab against Covid-19. Keeping this in mind, Concern India Foundation, a non-profit organisation has launched a social campaign in areas of Bangalore with high...

MAM Marketing MAM
GUEST COLUMN: Can D2C beauty brands of today be the market leaders of tomorrow?

Mumbai: A lot is being written and said about direct-to-consumer (D2C) brands in general, and D2C beauty brands in particular. Low entry barriers, relative ease of consumer targeting through online channels, and a burgeoning beauty market overall have led to a veritable explosion of beauty brands...

MAM Marketing MAM
The Batman soars to a solid box office opening

Mumbai: Actor Robert Pattinson’s childhood dream of playing Batman turned into box office success and a dream-come-true for Warner Bros as "The Batman" packed a punch, exceeding expectations and grossing $128.5 million domestically in its opening weekend. It was the best opening weekend for a film...

Movies Hollywood