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India advertising market to see 15% growth in 2022: Magna advertising forecast

New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion. The growth is likely to accelerate further in 2022, with a 15 per cent rise in advertising revenue according to the Magna Global Forecasting Report released on...

MAM Media and Advertising Digital Agencies
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Zee 24 Taas to host 'Udaan - Dare to Dream'

Zee 24 Taas is set to host 'Udaan – Dare to Dream' event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership,...

Television TV Channels Regional
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GUEST COLUMN: How digital marketing is growing post Covid-19

Mumbai: Technology is fast infesting all of the world’s processes in today’s day and age. Digitisation has become the norm of the day and is fast-changing the way we see the world. The simplest and most regular of activities have now transitioned into a virtual format. In this scenario, the...

MAM Marketing MAM
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As theatres reopen, PVR Pictures set to rekindle India’s romance with cinema

Mumbai: The pandemic had rendered entertainment to become a largely indoor affair, with content consumption confined to household spaces. However, as the world begins to open up, cinema can be enjoyed on the big screen again and PVR Pictures is leaving no stone unturned to make sure audiences are...

Movies Hindi
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Innovation, design & experience tech needed to meet consumer expectations in new normal: Report

Mumbai: It is widely accepted that Covid-19 has accelerated digitisation across every industry in every market. 2020 saw marketers double down on innovating their products and services specifically to pivot in response to Covid-19. 83 per cent of marketers agree that there can no longer be any...

MAM Marketing MAM

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