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OOH on good recovery trajectory, to match pre-Covid levels soon: Experts

Mumbai: As the world accepts the 'new normal' and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to the industry experts, the OOH sector has matched the pre-Covid level by 75-80 per cent and it is expected to reach 100...

MAM Marketing MAM
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Here’s how brands are counting on a post-Covid summer

Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years of the world going into shutdown mode. Little wonder then that with the soaring temperatures, hopes and anticipations of marketers...

MAM Marketing Brands
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Concern India aims to curb vaccine hesitancy with a new social campaign

Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab against Covid-19. Keeping this in mind, Concern India Foundation, a non-profit organisation has launched a social campaign in areas of Bangalore with high...

MAM Marketing MAM
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GUEST COLUMN: Can D2C beauty brands of today be the market leaders of tomorrow?

Mumbai: A lot is being written and said about direct-to-consumer (D2C) brands in general, and D2C beauty brands in particular. Low entry barriers, relative ease of consumer targeting through online channels, and a burgeoning beauty market overall have led to a veritable explosion of beauty brands...

MAM Marketing MAM
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The Batman soars to a solid box office opening

Mumbai: Actor Robert Pattinson’s childhood dream of playing Batman turned into box office success and a dream-come-true for Warner Bros as "The Batman" packed a punch, exceeding expectations and grossing $128.5 million domestically in its opening weekend. It was the best opening weekend for a film...

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