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UN agency ITU to set up area office for South Asia in New Delhi

Mumbai: The International Telecommunication Union (ITU) - United Nations specialised agency for information and communication technologies (ICTs), is set to open in New Delhi by mid-2022. The planned area office, funded by the government of India, will enhance regional initiatives for sustainable...

iWorld Telecom
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Trai defers NTO 2.0 implementation to 1 June

Mumbai: The Telecom Regulatory Authority of India (Trai) on Thursday extended the deadline for implementation of new tariff order (NTO) 2.0 to 1 June. The previous deadline was 1 April.

Television TV Channels News Broadcasting
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AdEx zoomed 37% in 2021 despite Covid second wave: Pitch Madison Report 2022

Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which crippled the economy and AdEx for almost three months of May, June and July for the second year running. This is according to the...

MAM Marketing MAM
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Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey

Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.

MAM Marketing MAM
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GUEST COLUMN: Social media will play critical role in building brand awareness in 2022

Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent in 2022.

MAM Marketing MAM