Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be availab
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me
\New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands
Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Loca
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this noti
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