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Unilevers' Project Sunlight promises a brighter future

MUMBAI: Earlier this year, Indian TV channels aired a TV commercial set in a village where a majoirty of children succumbed to diarrhea even before they could complete two years. It then panned to a man who walked on his hands in to a temple in gratitude of his son turning five. All this in a...

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Vodafone's new TVC cashes in on the joy of 'sharing'

MUMBAI: The best way to tap young customers is by showing their stories in the most fascinating way. Vodafone’s new television campaign, “made for sharing” is doing just that.  It is inspired from the life of youngsters and how they share every moment of their life on the internet. The TVC is...

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NBA concludes arguments, hearing to continue on Monday

MUMBAI: It took four days for the News Broadcasters Association (NBA) to present its arguments in the ad cap case against the Telecom Regulatory Authority of India (TRAI) to the Telecom Disputes Settlement Appellate Tribunal (TDSAT). But it finally concluded presenting the news industry's viewpoint...

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ICC invites breweries to partner with them for World Cup 2015

MUMBAI: The pitch is open for the brewing companies for the International Cricket Council (ICC) World Cup 2015. The Council is inviting brewing companies to submit proposals to become the Official Beer Partner of the ICC Cricket World Cup 2015 in Australia and New Zealand.

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Kolkata govt. promotes film fest with outdoor campaigns

KOLKATA: “Ticket kete na ki pass niye” (Did you buy a ticket or do you have a pass?) - this is what the Kolkata government has been asking its residents. The state government’s Information and Cultural Affairs (I&CA) department has been running an outdoor campaign to spread awareness about its...

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