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Essence elevates T. Gangadhar as APAC CEO

NEW DELHI - Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO for APAC. Succeeding Essence’s global CEO Kyoko Matsushita, who previously served as APAC CEO, Gangs will be responsible for driving continued...

MAM Marketing MAM
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MTV shows you it’s bigger than you think

It isn’t India’s number one youth brand for nothing. One look at MTV’s latest trade campaign and you know why it leads the brat pack in both marketing and programming.

MAM Media and Advertising Ad Campaigns
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The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
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Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
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Del Monte trends on Twitter with disruptive campaign

MUMBAI: Del Monte's #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option. Del Monte has created a stir by...

MAM Media and Advertising Ad Campaigns

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