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Maxus co-creates Sonata campaign

MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which...

MAM Media and Advertising Ad Campaigns
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FM Radio revenues witness seasonal slump in Q4-16, Q1-17

BENGALURU: Generally the Indian private FM industry witnesses a quarter-over-quarter (q-o-q) advertisement (ad) revenue slump in the first quarter of every year (Q1, quarter ended 30 June), which may sometimes carry over to the second quarter (Q2, quarter ended 30 September) of the fiscal. Since...

Regulators I&B Ministry
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92.7 BIG FM and Star Plus join hands for Big Star Entertainment Awards

MUMBAI: Since last three years, on the New Year’s Eve, Star plus has been honoring the biggest entertainers from television, films, music, theatre and sports.

Television TV Channels GECs
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'Five Star Chicken' to use radio as one of the pillars for building its brand

BENGALURU: Thai food retail major The Charoen Pokphand Foods Limited Indian subsidiary CP India Foods, (CPIF) plans to use radio as one of the main three pillars for brand building and mass media communications for its restaurant chain brand ‘Five S

MAM Marketing MAM
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92.7 Big FM makes key level appointments in ad sales team

Mumbai: Reliance Broadcast Network has announced the consolidation and strengthening of ad sales functions within its radio business, 92.7 Big FM, through strategic elevations across key positions.

MAM Marketing MAM

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