BARC India


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Vaseline Intensive Care Lotion becomes top brand in BARC week 52 rankings

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

Television TV Channels Viewership
BARC week 51 & 52: Colors grabs leading position in urban market

MUMBAI: Colors has moved to leading position in week 52 of BARC India ratings from second position in week 51 in urban market. On pay platform, Star Plus continues to hold the first position and Colors continues to hold the second position in week 51 and 52. In urban market, Star Plus and Colors...

Television TV Channels Viewership
2019 - A year of high action for the television news industry

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed newspaper. This might sound primitive to the current generation of digital natives but newspapers were, and, in fact, still are, a key source of news for many people.

Specials Year Enders
Average time spent on HD channels grew post NTO: BARC India

It’s taken a while but slowly and steadily the benefits of TRAI’s new tariff order (NTO) is starting to show. Broadcast Audience Research Council (BARC) India data shows that high definition (HD) channels have seen a positive impact and the average time spent (ATS) in the post NTO era.

Television TV Channels Viewership
Star Plus’ ‘Yehh Jadu Hai Jinn Ka’ tops viewership list in BARC week 50

MUMBAI:  Adding another feather to its cap, Star Plus’ new show Yehh Jadu Hai Jinn Ka has topped the viewership charts across all shows on television, as per BARC India’s week 50 ratings. Within a short span of nine weeks of its launch, the show has garnered a dedicated fan following especially...

Television TV Channels GECs

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