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Star India garners 380 mn viewers until match 35 for IPL '21

Mumbai: Star India Network has reported that it is on track to breach 400 million viewers’ mark on TV, for the fourth year in a row. The tournament so far has garnered 380* million viewers until match 35, 12* million higher than IPL 2020 at the same stage. The TV viewer aggregation is higher than...

Television TV Channels Sports
TV ad volumes saw 17 per cent growth in August: Barc data

Mumbai: TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India data. The month recorded the highest ad volumes on TV since the second lockdown in April with 158 million seconds.

Television TV Channels Viewership
Marathi channels amp up content library as festive season begins

The start of the festive season in Maharashtra has renewed the competition among Marathi GECs to amp up their content library as they look to expand their audience share. While some channels have launched high-impact properties to drive viewership and grow advertising topline, a few new players...

Television TV Channels Regional
BARC India’s Derrick Gray appointed as MRSI VP

Mumbai: BARC India's chief of measurement science and business analytics Dr Derrick Gray has been appointed as vice president of the Market Research Society of India (MRSI). Earlier this year, Gray was also appointed as chair of the professional standards committee at MRSI that was established to...

Television TV Channels People
Women Olympians dominated TV ads during Tokyo Games: BARC

Women Olympians dominated TV ads during the telecast of the Tokyo Olympic Games 2020, according to data provided by Broadcast Audience Research Council (BARC) India. 31 per cent of ads on TV during the telecast of the Olympics featured Indian athletes, out of those, 69 per cent featured female...

Television TV Channels Sports

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