Anita Nayyar

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Patanjali Ayurved onboards Anita Nayyar as COO - media & communications

MUMBAI: Patanjali Ayurved has appointed senior media, marketing and advertising professional Anita Nayyar as its chief operating officer-media and communications. Nayyar updated her LinkedIn profile to reflect the development.  In her last stint, Nayyar was ZEE5's customer strategy and...

MAM Media and Advertising People
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Zee5’s customer strategy head Anita Nayyar quits

KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation. In her expansive career spanning over 20 years, Nayyar has been instrumental in driving strategic business development,...

iWorld Over The Top Services
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#Throwback2020: Rejigs in the Indian marketing world

Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries.

Specials Year Enders
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News networks' COVID-19 campaigns seek engagement, brand image

It’s been almost a month since lockdown and news channels have launched dozens of campaigns on both television and digital platforms to talk about COVID-19. Though the preliminary objective of these campaigns is to create awareness and educate the audience.

Television TV Channels News Broadcasting
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Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands