Anand Bhadkamkar

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Dentsu India’s Total Commerce to connect online commerce with offline

NEW DELHI: As the commerce frameworks in India evolve with players looking for stronger online-offline integration, data mapping, and personalising solutions for customers, dentsu International has launched its global commerce unit Total Commerce in India. It aligns years of commerce expertise...

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How will BARC's decision impact news channels?

L'affaire TV ratings continues.  In an unprecedented move, the Broadcast Audience Research Council (BARC) India has decided to cease giving out ratings  for individual news channels as it goes about improving the way it does its measurement and improves security.

Television TV Channels Viewership
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India's GDP contracts, revival of demand will be a gradual process

NEW DELHI: Recording the worst slump since India started releasing quarterly GDP data in 1996, the Indian economy contracted by 23.9 per cent in the month of June 2020. According to experts, the country has lost Rs 13 lakh crore of income in Q1. The downturn, which was quite evident from the...

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Covid2019 might push traditional advertising towards negative growth

NEW DELHI: The world economy has been brought to its knees by a medical crisis called COVID-19. The pandemic has battered the situation for even the most developed nations, and India, which was already dealing with a bruised economy for the past few quarters has found itself in a bigger soup. The...

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Dentsu Aegis Network India CEO Anand Bhadkamkar salutes COVID warriors

MUMBAI: As COVID-19 disrupts everyone’s life, the essential service providers are the ones who have been working tirelessly and relentlessly so that we can be safe. The pandemic has paralyzed most countries, both economically and socially. While most of us are sitting within the comforts of our...

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