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ABP Ananda


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Case study: How ABP Ananda tracked people’s pulse with BanglarBidhan 2021

In the longest-ever polling witnessed during this Assembly elections, West Bengal geared up for an intense, high-powered, eight-phased election drama stretching from 27 March to 29 April 2021.

Television TV Channels Regional
CASE STUDY: How ABP Ananda put the 'spotlight' on Sunsilk for Durga Puja

Mumbai: Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. The grandeur and charm are no less in other parts of the country too and brands across categories release new campaigns to reach out to their target audience during this festive season. This past year...

MAM Marketing Brands
ABP Network rejigs its sales leadership team

New Delhi: ABP Network has recalibrated its sales leadership team by imparting additional responsibilities to its leaders, to keep up with the ever-evolving dynamics of the market and foster innovation within the organisation. The media company has elevated Amitosh Pal to national sales head – ABP...

Television TV Channels News Broadcasting
What’s in store for TV news in the West Bengal assembly polls

West Bengal has turned into a veritable battleground now; as the state gears up for its 17th assembly elections, the political heat in the state is unprecedented. The outcome of the three-cornered fight between Trinamool Congress (TMC), BharatiyaJanata Party (BJP) and the alliance of Congress and...

Television TV Channels News Broadcasting
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership