2020

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TV advertising shows record growth in Jan-Mar 2021: BARC

NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research Council (BARC) on Friday. According to the television monitoring agency, 456 million seconds of ad volumes was recorded during the...

Television TV Channels Viewership
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Madison Media wins 23 new businesses in FY 2020-21

Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...

MAM Media and Advertising AD Agencies
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Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report

New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100...

DTH DTH Services
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#Throwback2020: Cable operators start adapting to stay relevant

Charles Darwin coined the phrase ‘survival of the fittest’ while studying the phenomenon of natural selection in the evolution of life. This concept applies to the inanimate world, too – as exhibited by the Indian cable industry.

Specials Year Enders
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2020: An eventful year for DTH

Over the past year all the direct-to-home (DTH) operators in India have embraced the change in the ecosystem. The industry has started reinventing its offerings in a big way to combat the threat posed by OTT players.

Specials Year Enders

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