iWorld
ZEE5 and Gaana partner to offer free subscriptions to users entertainment
MUMBAI: In an industry-first initiative, ZEE5, India’s largest multi-lingual OTT platform, and Gaana, the country’s favorite music streaming service will be offering each other’s users free access to their platforms. Users of both the platforms will benefit from the rich content library of ZEE5 comprising movies, original shows, and tv shows and the vast of Gaana’s music library of more than 30 million songs.
ZEE5 will bundle a month’s subscription of Gaana with its own monthly subscription and Gaana’s subscribers can also avail ZEE5 for free. Zee5 and Gaana would be promoting this limited-period offer on their platforms as a part of a joint campaign.
Manish Aggarwal, Business Head, ZEE5 India, said, “OTT as an entertainment option is mostly consumed by people on the go. This, combined with seamless music experience, will make the subscriber’s travel experience just perfect. We are establishing ZEE5 as the go-to destination for digital entertainment and associating with Gaana will give audiences yet another reason to subscribe to the platform.”
Prashan Agarwal, CEO, Gaana, “We have always strived to add incremental value to the lives of our subscribers. Associating with ZEE5 is a win-win for our 80 million strong user-base and Zee5’s rapidly increasing viewership as they’ll now be able to experience double entertainment while subscribing to a single service.“
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivaled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
ZEE5 offers a freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with Rs.99/- for 1 month and Rs.999/- for a year. Gaana’s premium plan ‘Gaana+’ offers subscribers ad-free access to India’s largest collection of songs on their Android and iOS devices in HD quality. It is available at Rs. 99 for 1 month and Rs. 499 for a year.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
