iWorld

ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/ZEE5_800_NEW.jpg?itok=DAk57Vzg

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and international/bollywood movies and TV shows, music, kids content, cineplays, live TV and health and lifestyle.

This partnership between ZEE5 and OnePlus is similar in more ways than one, as both the brands believe in combining the power of data, content and technology to challenge the status quo. Innovation is at heart of everything with ZEE5 pioneering the regional content landscape and OnePlus growing into a much-beloved smartphone brand with its premium offerings that pride itself on.

“We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs,” ZEE5 India business development and commercial head Manpreet Bumrah said.

OnePlus India general manager Vikas Agarwal said, “With the much-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.” 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/insta.jpg?itok=cJa4HU02
Instagram Reels and what it means for brands and content creators

The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/tik.jpg?itok=lIZ3lt-E
MX Player launches home-grown short-video app TakaTak

It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc.jpg?itok=1gl-OVUM
Chinese apps saw drop in usage post Galwan; ban sealed fate: BARC-Nielsen

India on 29 June banned 59 Chinese mobile applications amidst a border stand-off with its neighbouring country. The government cited national security for banning these apps and included popular apps like TikTok, SHAREiT, UC Browser and WeChat.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ott.jpg?itok=rk3PXVZj
Discovery Plus to add 5 exclusive titles in the month of July

KOLKATA: Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle, is further augmenting its content portfolio with five new titles...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/sonyliv.jpg?itok=ftp82U3Q
SonyLIV strengthens its live sports portfolio

KOLKATA: Mexican waves, boisterous applause and an edge of the seat adrenaline; the joy of witnessing live sports is unmatchable. This monsoon, SonyLIV augments its offerings with back to back sporting spectacles starting 8 July 2020. From international cricket to the best of football to the...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/himanshu.jpg?itok=YvEj03Gz
Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

KOLKATA: Sony Pictures Networks India (SPN) has appointed Himanshu Bhagat as digital business associate vice president marketing. Bhagat will manage the digital marketing function for revamped SonyLIV 2.0.  Bhagat was earlier associated with ICICI Lombard. He managed the digital marketing portfolio...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Issac%20John.jpg?itok=f9_xmiRk
Discovery Plus subscription well ahead of estimation: Issac John

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Manoj-Padmanabhan.jpg?itok=atosp9ms
Amazon Web Services appoints Manoj Padmanabhan as M&E business development head

Amazon Web Services has appointed Manoj Padmanabhan as media and entertainment business development head. Prior to this, he was associated with Horizon Broadcast Electronics Pvt Ltd as director. 

iWorld e-commerce
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ganna.jpg?itok=yU1ItNRY
Gaana unveils social video platform ‘HotShots’ for Indians to unleash creativity

Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required