iWorld

TikTok collaborates with Sony Music artist Aastha to create the TikTok World Cup Anthem “Jeetega Saara India”

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/23/tiktok.jpg?itok=o8EbwYvu

MUMBAI: To mark the beginning of the most awaited Cricket tournament of the year- ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”. This exciting new anthem cheers on Team India to get the World Cup home and is exclusively available on TikTok!

Commenting on the launch of the TikTok World Cup Anthem, Mayank Gandotra, Director of Business Development and Music Partnerships, TikTok India, said, “At TikTok, we continuously work towards giving our creators an opportunity to create, share and discover content that reflects moments that matter to them and this time is no different. “Jeetega Saara India” captures the feeling of every Indian who wants Team India to bring World Cup home and we are hoping that our users will spread this feeling by creating content using the TikTok World Cup Anthem. This is our way of bringing the entire TikTok community and the country together to support the Indian team during this tournament.”

TikTok is the world’s most popular destination for creating and sharing short-form mobile videos. Millions of users around the world access TikTok’s vast music library and have a wide variety of songs at their fingertips which empowers them to not only discover music but also create innovative, fun and quirky videos. By using the TikTok World Cup Anthem, users will also have the opportunity to continuously engage and show their love for the game and team India using #CricketWorldCup with their videos.

Sanujeet Bhujabal, Marketing Director, Sony Music India adds, “Music plays a pivotal role in uplifting the spirit of all cricket enthusiasts in India and #CricketWorldCup does exactly that. Aastha’s vocals along with her spirited singing and the lyrics brings out the josh like never before. We are thrilled to be working with TikTok on the same and we are sure the platform will reach the song to over a billion cricket fanatics in India and the globe.”

The song was composed by Mix Singh and sung by Aastha Gill. The lyrics were written by Yawar and Rish. The song is exclusively available on TikTok for its users.

Commenting on the TikTok World Cup Anthem, Aastha Gill said, “World Cup springs a feeling of patriotism that energizes a nation. So, when I decided to work on a World Cup song exclusively for TikTok, I wanted to bring alive the same spirit for the rest of us. I knew it had to be to the tune of Saara India now called “JeetegaSaaraIndia”. This song aims to be a slogan that we all will be rallying around to cheer for the Indian cricket team.”

Coupled with thousands of stickers, filters and features available, such collaborations with popular artists fuel TikTok’s mission to enable its users to capture and showcase their creativity, knowledge and moments that matter to them, directly from their mobile phone, enabling everyone to be a creator.

So, what are you waiting for? Download TikTok from Google Play and Apple App Store today and join the entire country cheering for #CricketWorldCup with the TikTok World Cup Anthem “Jeetega Saara India.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tvf.jpg?itok=2F34vSjl
TVF strengthens partnership with MX Player, releases FLAMES S2 & FATHERS Vol.2

MUMBAI: The Viral Fever (TVF) along with MX Player has launched the second chapters of 2 iconic web series’ – FLAMES and FATHERS. The partnership between the two platforms allows the acclaimed shows from TVF, who are pioneers of Indian web entertainment content to penetrate a larger audience base...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/Snapdeal_traffic_grows.jpg?itok=2mSHYLjs
Snapdeal traffic grows 61% in a year, now India's third-largest marketplace

MUMBAI: Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal’s traffic has grown 61 per cent to cross 87...

iWorld e-commerce
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/mix.jpg?itok=teRoVvdx
Struggling telco operator BSNL strikes content deal with YuppTV

State owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) platform YuppTV have entered into a partnership. Under the signed memorandum of understanding (MoU), Yupp TV content will be made available to both BSNL mobile broadband and fixed line users.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/jio.jpg?itok=L8c6f5Lp
Jio, Airtel led wireless broadband subscriber growth in Aug-19

MukeshDhirubhai Ambani’s largest startup in the world in the form of Reliance JioInfocomm Ltd (Jio) reported the largest growth in wireless broadband subscribers for the month ended 31 August 2019 (Aug-19) in terms of absolute numbers. The Sunil Mittal headed Bharti Airtel reported the largest...

iWorld Broadband
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/netflix.jpg?itok=1MFc1try
Top Netflix executive dismisses reports on meetings with RSS

Top Netflix executive has denied the rumoured meeting of the streaming service and representatives of the Rashtriya Swayamsevak Sangh (RSS). Netflix India International Original film director Srishti Behl Arya termed the reports as “fake news”.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/zee5.jpg?itok=dG1ATR7Y
ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Netflix800.jpg?itok=bHDibptJ
OTT content comes under govt scanner

MUMBAI: OTT platforms such as Netflix and Amazon Prime Video might face a censorship threat in India. Recently a senior government source told Reuters that the government might impose censorship on streaming platforms. The government official, who has direct knowledge of the deliberations was...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zee5.jpg?itok=f3WsjIB0
ZEE5 to stream 'Bhram' on October 24

MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nikhil.jpg?itok=tw0uHXsb
Nikhil Gandhi moves to TikTok from Times Network

MUMBAI: TikTok has appointed Nikhil Gandhi as Tiktok India head. In his new role Gandhi will be responsible development and operation of TikTok India. Prior to the new appointment, Gandhi was associated with Times Network as President and COO. Gandhi has over 20 years of experience in leadership...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories