MUMBAI: Bollywood fans eagerly look to Twitter to find the latest updates about their favorite films, right from production to release. With celebrities actively striving to connect with fans on the platform, Twitter has emerged as the best place to find out what’s happening in the world of film and entertainment. Taking this trend to the next level, Twitter has launched a new emoji for the much-awaited Salman Khan (@BeingSalmanKhan) starrer ‘Bharat’ (@Bharat_TheFilm). The film, which is set to release on #Eid2019 5th June, 2019, and the emoji will add colour to these conversations.

https://lh6.googleusercontent.com/moVldW4eH_Cr6j6WLMr7F_XEhn0Bjy8pA3lFeJFqeiPfjpQA3Uy6h7Jj1Kpdl8ZAHVlhOmpYLRag5Bs7Ow2-PwnNYf6hPkfSjYgXLsSGezxnT65dgdej9xH0FZoWco-H4GEubLjU

Embedded Tweet link: https://twitter.com/BeingSalmanKhan/status/1132891375089774592

Beginning today, people in India and across the world can join in conversations encircling the film by simply Tweeting with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily. Each time one uses any of these hashtags, the emoji will appear right next to them. Launched by Salman Khan, the emoji is inspired by the film’s titular character essayed by him, and will remain active until 17th June 2019.

https://lh5.googleusercontent.com/eoq3HV31SO1OfSMdGsDuwRugn-Hjl8chO8JR4OWU3TpKt3GNe8yQ9JQLBv94IZU4NC-ULKp71z6LtOmlODVZxnpogRGj5-hDwCJc5rbtlL6094gV2fH5XWfvotON9wP6AqkfOwSP

Tweet with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily to activate the special emoji

Bharat (@Bharat_TheFilm) is a period drama film written and directed by Ali Abbas Zafar and is produced by Reel Life Productions(@ReelLifeProdn) in collaboration with Salman Khan films(SKFilmsOfficial) and T-series (@TSeries). It also boasts of a stunning star cast of Katrina Kaif, Tabu, Disha Patani (@DishPatani), Jackie Shroff (@bindasbhidu) as well as Sunil Grover (@WhoSunilGrover).

Building up excitement for the film post the trailer launch, lead actors Salman Khan (@BeingSalmanKhan)  and Katrina Kaif went live on Twitter and answered questions put forth by fans. #TeamBharatonTwitter enthusiastically responded to fans with the two actors candidly providing insights on a variety of topics around the film. The live-stream received close to a million video views, with fans eagerly Tweeting their questions and hoping for a response by their favourite stars.

Embedded Tweet link:

https://twitter.com/BeingSalmanKhan/status/1124183966100017152

https://lh4.googleusercontent.com/UeoeZbeLJPE0ZrgdJNlMHxZuB0KwHB-q5IP9Nzs2IITTL10Fjthy-Dyr0C9wdHE3mycrzrSWY2ZOL_qPDZ-lRvHb5fk8qlFWUw_3cS1Vxn4x0irFe6-U75dTTnG-v8PRbnSwW5kk

Embedded Tweet link: https://twitter.com/pooja_25feb/status/1124190264686329861

https://lh4.googleusercontent.com/Vjf2gOHg5AMixKFM_vvVwK7asQ-ve9Ardz9pgNzyng0AaEm26CBaWc2oPvdtzjoBwnaulz8qW6kcyfgi3Az0gU0NLdGqJde63foCUpxN_UzkMCKr5YNodi3GQgPdRgdyGscCimmi

Embedded Tweet link: https://twitter.com/sumitsingh7787/status/1124259290905071617

https://lh5.googleusercontent.com/GG0NQYcxORAQP7FxPtsf4sTtzfkqm8uU1BhnJgoRlH28mUerVXI67pG8g7P0COnAJpS0NGcO_q4bFchwWfmQtm1_a7a6YAQ-JNF_S6_8fWcm3dZ9sKBDXq-cKOpAdcoAE8Omr5Hc

Embedded Tweet link: https://twitter.com/salmanuniv/status/1124208978064318464

According to Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific, “Fans enjoy being part of the conversation around their favorite films and stars on Twitter, and are always looking for new ways to engage with them. With this custom emoji -- in collaboration with Reel Life Productions (@ReelLifeProdn) -- we wanted to elevate the conversation and delight fans of Bharat and Salman Khan (@BeingSalmanKhan) worldwide. We hope they love it."

Nikhil Namit, CEO, Reel Life Productions, said, “Twitter serves as a great platform and has crafted an interesting conversation around our film, Bharat, making it crucial for our engagement strategy. We’re thankful to Twitter for this emoji that we believe fans will definitely appreciate. The recent livestream with #TeamBharatonTwitter featuring Salman Khan (@BeingSalmanKhan) and Katrina Kaif was incredibly successful, which shows that collaborations such as these have a wide impact and build a deep connection with audiences on the platform. We’re very happy to be working with Twitter to reach out to millions of Bharat fans around the globe.’’