iWorld

Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Users with a local credit or debit card from Visa or Mastercard will be able to pay for it

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/19/youtube.jpg?itok=QaJQ269L

MUMBAI: Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

Now, users across India will be able to purchase either a one-month or three-month prepaid plan to enjoy YouTube Premium and YouTube Music Premium benefits without enrolling in an ongoing subscription. At any point, users will also be to extend their paid benefits by an additional one month or three months by purchasing top-ups for their membership.

Moreover, users in India with a local credit or debit card from Visa or Mastercard will be able to pay for it. Notably, the prepaid plan for a month for the premium service is priced at Rs 139, which is just Rs 10 more than the conventional subscription model.

“We hope this added flexibility to decide your preferred method of payment will help you to enjoy the YouTube Premium and Music Premium experience. To find out more about pre-paid plans  and get started, please visit youtube.com/premium and youtube.com/music premium,” Google India and South Asia music content partnerships head Pawan Agarwal said in a blog.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/sunil-ryan.jpg?itok=nAlVXPZX
Disney+ Hotstar’s Sunil Rayan joins Moloco as chief business officer

Machine learning platform for mobile apps Moloco announced recently that it has hired Sunil Rayan as the company’s first chief business officer.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/disney-hotstar.jpg?itok=SxvAon5b
Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

Disney+ Hotstar has sold 100 per cent of its ad inventory for the upcoming season seven of the country’s beloved chat show – Koffee with Karan. The latest season is scheduled to begin streaming on 7 July.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/taboola1.jpg?itok=siy_ANVQ
Taboola and Jagran ink two-year exclusive partnership

Taboola, which powers recommendations for the open web, helping people discover things they may like, on Wednesday announced a two-year partnership with a multi-lingual news platform Jagran New Media.

iWorld eNews
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/6_0.jpg?itok=b-wcYP0o
HBO Max to stop original content creation in the Nordics, Central Europe, the Netherlands & Turkey

Warner Bros. Discovery (WBD) is putting a stop to original productions by its streaming service HBO Max in the Nordics, Central Europe, the Netherlands and Turkey.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/5.jpg?itok=-u7DIeTj
Lightbulb.ai raises $1.5 mn in pre-seed funding round from investors

Lightbulb.ai, an emotion AI and engagement analytics platform has raised a pre-seed funding round of $1.5 million from investors Chiratae Ventures and 9Unicorns. The other investors participating include Anthill Ventures and AI-led video-editing company, VideoVerse.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/3.jpg?itok=gX6EjO1U
GUEST ARTICLE: Audience insights empower OTT businesses to gain competitive advantage

India is witnessing a monumental shift in the consumption of entertainment with the emergence of OTT platforms dominating traditional television and big screens. The heightened demand to access quality content conveniently, has led digital video content to rise in popularity.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/sameer-nair.jpg?itok=1Xu08ods
Applause Entertainment expands into Southern markets; unveils Chennai office

Aditya Birla Group's venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/netflix-deepashree.jpg?itok=QsmA0bqI
Netflix’s brand & content marketing lead Dipashree Das moves on

Netflix brand and content marketing lead Dipashree Das has moved on after a six-year association. Based out of Mumbai, she was a manager in Netflix's marketing team focusing on film launches across India and Southeast Asia (SEA).

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/36.jpg?itok=wzDhaVei
Affle board appoints four additional directors

Technology company Affle on Monday announced the appointment of four additional directors to its board. The new members include independent director Lay See Tan, executive director Vipul Kedia, non-executive director Noelia Amoedo and non-executive director Elad Natanson.

iWorld Over The Top Services