MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has embraced and optimally utilised technology solutions amidst lockdown, in order to create and offer fresh content for its consumers.
The company has leveraged technology and implemented various solutions across its key functions, swiftly and collaboratively, creating the bedrock for creative innovation in the content offering. The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital and social platforms.
On the television front, it is ready with an array of new shows in multiple languages across its regions. To begin with, Zeel is all set to bring together the entire music industry across ten states with celebrities, music stalwarts, best of SRGMP singers and judges to deliver the SRGMP 25year – Silver Jubilee Concert for a Golden cause. This 25-hour Live Music Marathon, ‘Ek Desh Ek Raag’ will raise funds for India ‘COVID Response Fund’ by GiveIndia. As a first of its kind TV + Digital Musical initiative, the show is all set for a 25 hour Digital Live-athon on 23 May and the Mega Finale TV Concert on 24 May on Zee TV and our other leading channels. The popular SRGMP title song is being rendered in 10 languages with the contribution of musical stalwarts like Pandit Jasraj, Ronu Majumdar, Selva Ganesh, Himesh Reshammiya, Shaan, Udit Narayan and more.
Keeping the consumer need at the fore, we will bring exciting new offerings across non-fiction with Zee Kannada launching ‘Lockdown Diaries’ and ‘Coffee with Anu’, where the former is a fun filled game-chat show with its own artists. Zee Marathi is geared up to launch three non-fiction shows, titled as Vedh Bhavishyacha - a spiritual chat show, Gharchya Ghari Home Minister - a virtual format of the popular show Home Minister and Gharat Basle Saare - a first-of-its-kind standup comedy puppet show by Ramdas Pandhye.
Zee Marathi is also set to offer four new fiction shows shot locally in Maharashtra under the new social distancing guidelines. Zee Sarthak has been airing ‘Lockdown Challenge’, a unique non-fiction show, showcasing lives of their leading celebrities during the lockdown. Zee Sarthak is also ready with a two-hour original movie, titled as ‘Mu Tame Lockdown’ to be launched this June 2020. Both, the pieces of content have been shot at the homes of the respective celebrities using mobile phones.
Zee Bangla has launched three shows Priyo Tarakar Andarmanal, Abol Tabol – a comedy show and Lockdown Diaries inspired by true human stories. Completely shot on mobile, Lockdown Stories is a tribute to the human spirit of fighting through short stories that aim to portray the human bonding, family strength and positivity this time has allowed us to re-establish. Airing for 6 days, the stories are inspired by real life and includes frontline health workers, young couples, a kid trying to explore his imagination and middle-class inhabitants in a city landscape represented by renowned artists like Gaurav, Debolina, Arunodoy, Tanima Sen and more. With each story, Zee Bangla and its artists intend to take a pledge to be more respectful, more patient, more empathetic and more humane.
&TV, spearheaded innovation through two special initiatives and brought alive the festive spirit with an interactive episode on Hanuman Jayanti, enabling viewers to sing along Hanuman Chalisa on TV. Ek Desh Ek Awaaz, was a yet another special initiative undertaken on Ambedkar Jayanti.
