iWorld

With Filmrare, Shemaroo announces first-of-its-kind cinema on Decentraland metaverse

Shemaroo Theatre will present the virtual visitors an all-new exciting screening experience.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/10/01/shemaroo.jpg?itok=uWJAh2Cg

Mumbai: Shemaroo redefines the movie experience with the first of its kind, the Shemaroo Theatre. It will be accessible on one of the world’s most sought-after metaverse platforms—Decentraland, in partnership with Filmrare.

This collaboration marks new beginnings for the global entertainment industry as well as metaverse users, as it will open the window to a huge collection of Bollywood entertainment content to the world.

Shemaroo Theatre will present the virtual visitors an all-new exciting screening experience along with a host of other movie experiences such as a plush lobby, box office counter, virtual trailer zones, along with popcorn and drink counters for an immersive storytelling feel.

The patrons will be treated to a Bollywood movie every Friday, starting 7 October 2022, which initially will be free for the users. This is a vital step by Shemaroo towards its vision of being a vibrant youth brand.

Fractilians from the Decentraland DAO Governance Facilitation Squad said, "We are beyond thrilled to have Shemaroo Theatre on our platform and to bring some of Bollywood’s greatest films to our existing as well as potential metaverse users. This will surely take the whole movie-watching experience to the next level without limiting the possibilities of what one can do in an actual movie theatre."

Adding to it, Shemaroo Entertainment CEO Hiren Gada commented, "Shemaroo has been a pioneer in the entertainment industry by constantly evolving and by being relevant to the consumers through its diverse content offering. As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’

Further, Filmare founder Ravi Krishnan said, "At Filmrare, we are laser-focused on helping brands enter the metaverse. We are innovative, pay attention to every detail, and are focused on creating quality venues in the metaverse. It’s a great honour to partner with a brand like Shemaroo that has been entertaining audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in metaverse."

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/06/mgen.jpg?itok=OCRHF7Oa
Focus needs to move from eyeballs to mindshare for brands to use gaming effectively: AnimationXpress' dentsu MGEN Summit

At a session at AnimationXpress' dentsu MGEN Summit that looked at how brands can tell stories through gaming as a medium, several points were made. One is that lots of work needs to be done for brands to use gaming effectively in a digital marketer’s strategy.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/game_awards.jpg?itok=u_TzTI-B
Game Awards: Disney+ Hotstar, Voot, MX Player, Airtel, Rooter & Loco to stream the event on 9 Dec

Mumbai: The Game Awards, an award show for the gaming industry, will be in its ninth edition in 2022. It has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. Nodwin Gaming, the gaming and esports arm of Nazara Technologies, with streaming partner Disney+ Hotstar,...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/39_1.jpg?itok=AQRgFByX
dentsu’s ‘For the Game’ report: The Rise of the Gaming Culture

Mumbai: dentsu Gaming has released its report - ‘For the Game’ - in collaboration with Indiantelevision.com. This report delves into the rise of the gaming culture, exploring the prevalence and variety of gaming behaviours, and how the gaming culture and the broader Indian culture influence one...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/mgen.jpg?itok=Vbqzd7pV
Gaming is witnessing an evolution in terms of time spent: dentsu’s MGEN Summit

Mumbai: At the MGEN Summit organised by Animation Xpress in collaboration with dentsu Gaming on December 2, one of the sessions aimed to decode how the gaming consumers’ behaviour has evolved. The speakers were SuperGaming CEO and co-founder Roby John, CrazyLabs India head of studio Surojit Roy,...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/anx-games.jpg?itok=AlggwFen
dentsu’s GEM awards: Gaming, e-sports and metaverse shine all the way through

In a star-studded event held at The Lalit, Mumbai, on 2 December, dentsu Gaming in partnership with Animation Xpress launched The Gem Awards to honour excellence throughout the gaming, e-sports, and metaverse industries.

iWorld Gaming
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/bbc-studioes1.jpg?itok=GedmqJuh
BBC Studios invests in Turbine Studios

BBC Studios, the main commercial arm of the BBC, has taken a minority investment in British premium scripted indie production company Turbine Studios, the company behind global hits such as Small Axe (BBC/Amazon), Munich: The Edge of War (Netflix) and Oscar and Bafta winning writer/director Steve...

iWorld eNews
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/mgen1.jpg?itok=yvjNgJ6d
32 per cent of Indian gamers play daily and 52 per cent play weekly: says ‘For the Game’ report

In an extravagant affair, dentsu Gaming launched its gaming report ‘For the Game’ in collaboration with Indiantelevision.com. The launch took place at The Lalit, Mumbai on 2 December.

iWorld Gaming
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/mpl2.jpg?itok=VtAe6R39
MPL bans over a million accounts in 2022 to reinforce transparency and fairplay on the platform

Mobile and skill gaming platform MPL has banned over a million user accounts to continue to provide a secure and fair gaming experience to the users. The step has been taken by the company to remove players who did not comply with the rules and resorted to unfair means to manipulate gameplay...

iWorld Gaming
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/mgen.jpg?itok=eFZow_QR
Animation Xpress' second edition of MGEN Summit and inaugural of GEM Awards to bring industry stalwarts with pomp and show

Mumbai: Animation Xpress is bringing one of its most anticipated events of the year which is Metaverse, Gaming, Esports and NFT (MGEN) Summit and Games, Esports & Meta (GEM) Awards.

iWorld Over The Top Services