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TVF ropes in Vivek Saxena as north head for brand partnerships

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MUMBAI: The Viral Fever (TVF), a digital platform, has announced Vivek Saxena as north head for brand partnerships. Saxena has joined TVF from Hotstar where he was managingagency relationship nationally with Publicis, IPG and Omnicom Media Group.

“We’re delighted to have Vivek join us - he brings a wealth of experience and strengthens our excellent team based in New Delhi. With the branded content and video platform businesses both growing rapidly, Vivek’s acumen and leadership will help us take the next leap in our work in the north region and have more new categories take their first step towards branded content,” TVF brand-partnership head Vijay Koshi said.

In his new position, he will be responsible for identifying and building new revenue streams as well as fostering deeper brand relationships. He will also help synergise the branded entertainment business for TVF network's channels, optimising the price benefits for brand partners.

“TVF has been doing some amazing work in creating content IPs and scaling them with brands. It’s an exciting time for brands as entertainment supply grows. I’ve always believed there’s life beyond YouTube and Facebook for brands. TVF has the ability to entertain with a great story, and meet brand objectives. With four major channel brands, and TVFPlay, the platform, TVF is uniquely positioned to take this advantage further. I’m excited about the opportunity to use my experience and help scale this fast growing business,” Saxena commented after new appointment.

Saxena’s experience spans over 14 years across well-known companies. Moreover, Vivek has been in leadership roles and liaised with brands across sectors such as telecom,automobiles, FMCG and lifestyle. In the past, he has worked with the Times Group, Mid-Day Infomedia and Jagran Prakashan.

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