Roposo launches live entertainment commerce

The platform aims to create multiple scalable monetisation avenues for the creator ecosystem.


Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within a live, virtual mall environment.

Shoppers on the Roposo will now be able to discover products recommended by creators through entertaining live streams, visit hundreds of creator-led pop stores, and get up close and personal with some of their favourite stars. While shopping across categories such as fashion & beauty, health & fitness, electronics, home décor, and lifestyle, they can simultaneously attend live events by some of Gen-Z's favourite creators. Roposo will enable multiple features for social interactions on both sides of the screen in its live streams, the platform said in a statement.

Going forward, creators can also have the opportunity to monetise their expertise by conducting paid masterclasses, and through ticketed live shows such as music concerts, stand-up comedy, talk shows, and fashion shows. 

“While we have several big celebrities, the real hero for Roposo will be creators; be it the young fashion designer from Mangalore who wants to live-stream her collection on the platform and sell nationwide through her own pop store, or the indie rapper from Punjab who wants to reach millions through a ticketed concert," stated Roposo vice president and general manager Mansi Jain. "We intend to be the platform of choice for enterprising creators, who are not only great entertainers, but are experts in their domain, have authentic connections with their audience, and are skilled at influencing buying decisions.”

For its creators, Roposo will integrate a wide range of monetisation levers on the platform. Besides creating live experiences, they will be able to run their own multi-brand pop stores on the platform. With opportunities to go live on Glance lock screen, they can potentially have access to Glance’s user base of over 150 million in India alone, said the statement.

In June this year, Glance had acquired the full-stack e-commerce platform Shop101. A business unit of Glance, Roposo intends to leverage Shop101’s technology, comprehensive supply chain infrastructure, and vast experience in managing end-to-end digital shopping to drive its commerce proposition. Glance also recently launched Glance Live which brings users some of the best of live content from across the internet on the lock screens of their smartphones. Roposo will be one of the major content developers on Glance Live. 

“Our intent is to build the largest platform for creator-led live shopping in India, and take it to Southeast Asia and the USA in the coming quarters. There is rising global demand for immersive shopping experiences that closely replicate the offline world, online," stated InMobi Group co-founder and Glance president & COO Piyush Shah. "As we have seen in other markets, live streaming commerce, conducted by talented creators, is becoming a successful way to meet that demand. With Roposo’s popularity amongst creators, the scale and Live stack of Glance, and the e-commerce infrastructure of Shop101, we are well poised to take this new Roposo experience out in a big way."

Latest Reads

The Walt Disney Co announces Disney+ Day global event on 12 Nov

Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

iWorld Over The Top Services
Prime Video announces K-drama slate; brings 10 new titles on the service

Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on...

iWorld Over The Top Services
Vodafone Idea lost 8.3 million wireless subscribers in Aug: Trai

Mumbai: Vodafone Idea has lost 8.3 million wireless subscribers in August, according to Telecom Regulatory Authority of India (Trai) subscription data. Reliance Jio and Bharti Airtel have added 6.4 million and 1.3 million wireless subscribers, respectively. Total wireless subscribers decreased from...

iWorld Telecom
New Instagram feature to let users co-author same posts

Mumbai: Social networking application Instagram is set to introduce a new 'Collabs' feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform. This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly...

iWorld Social Media
Netflix adds 2.2 million subs from APAC in Q3 2021

OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

iWorld Over The Top Services
Airtel launches CPaaS solution ‘Airtel IQ Video’ to democratise video streaming

Mumbai: Communication solutions provider Bharti Airtel (Airtel) on Tuesday announced the launch of its video platform as a service (CPaaS) ‘Airtel IQ Video’ that will allow businesses to build world-class video streaming products for large and small screens with minimal investment in infrastructure...

iWorld Telecom
SonyLIV announces new web series ‘Pulwama Key No 1026’

Mumbai: SonyLIV has announced that it will create a series on the Pulwama terror attack called “Pulwama Key No 1026,” helmed by National award-winning director Onir. 

iWorld Over The Top Services
Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

iWorld Over The Top Services
‘Squid Game’ reaches 111 million fans on Netflix

Mumbai: Netflix has announced that the Korean drama “Squid Game” has reached 111 million fans, making the series the OTT platform’s biggest launch ever. It is also the first series to be watched across 100 million accounts. The show began streaming on 17 September and is on Netflix's top ten lists...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required