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Prime Video rolls out Amazon original profile image feature in India

Users can select pictures of their favourite Amazon original characters as their main display imag

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Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

Available on all devices that support Prime Video, the images can easily be used by customers to update their profiles. From Munna Tripathi in "Mirzapur" to Srikant Tiwari in "The Family Man", Siddhi Patel in "Four More Shots Please" and Haathiram Chaudhary in "Paatal Lok", and many more - viewers have an array of characters to choose from for their profile avatars.

“Born out of deeply local and authentic narratives, our originals have introduced customers to characters that have not only become a part of pop culture but have also made their way into everyday lives," said Amazon Prime Video India director of marketing Sushant Sreeram. "The launch of these avatars is just another way for us to enable fans to engage deeper with the shows and characters they love.”

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