iWorld

New IT guidelines not intended to control OTT platforms: I&B minister

The rules call for a three-tier regulation mechanism for over-the-top platforms.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/22/prakash_javadekar.jpg?itok=G0TjwjUt

NEW DELHI: The government has attempted to provide a level-playing field for various digital platforms through the new guidelines on over-the-top (OTT) platforms, said union information and broadcasting minister Prakash Javadekar, amid concerns that the new rules may pose a threat to the freedom of expression.

The minister mentioned that digital technology platforms have played a key role in promoting transparency and introducing a corruption-free atmosphere in governance.

“Through these guidelines on OTT, we have tried to bring about transparency and provide a level playing field to various media platforms, be it electronic, print, or digital media. It is just for fair-facilitation for self-regulation and not intended for controlling the OTT platforms,” said Javadekar, while speaking at a digital media conclave organised by a private TV network in Mumbai.

The new rules released by the government on 25 February ask for a three-tier grievance system and content classification for digital platforms. First, self-regulation by the platform through a grievance redressal officer; second, by an institutional self-regulatory body of industry experts, and third level of oversight through an interdepartmental committee constituted by the government.

While this may create a forum where users can voice their complaints, there are concerns that it could also lead to an increase of content-related disputes in the country. Several video streaming platforms are already mired in controversies over their content, the latest being Amazon Prime’s Tandav and Netflix’s Bombay Begums.

The formulation of guidelines took place expeditiously, revealed Javadekar, with more than 50 cabinet meetings held virtually to ensure that there weren't any delays in the decision-making.

The union minister also talked about the decision to broadcast the old Doordarshan TV series like Ramayana, Mahabharat during the pandemic and how it registered record-breaking viewership.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/sunil-ryan.jpg?itok=nAlVXPZX
Disney+ Hotstar’s Sunil Rayan joins Moloco as chief business officer

Machine learning platform for mobile apps Moloco announced recently that it has hired Sunil Rayan as the company’s first chief business officer.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/disney-hotstar.jpg?itok=SxvAon5b
Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

Disney+ Hotstar has sold 100 per cent of its ad inventory for the upcoming season seven of the country’s beloved chat show – Koffee with Karan. The latest season is scheduled to begin streaming on 7 July.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/taboola1.jpg?itok=siy_ANVQ
Taboola and Jagran ink two-year exclusive partnership

Taboola, which powers recommendations for the open web, helping people discover things they may like, on Wednesday announced a two-year partnership with a multi-lingual news platform Jagran New Media.

iWorld eNews
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/6_0.jpg?itok=b-wcYP0o
HBO Max to stop original content creation in the Nordics, Central Europe, the Netherlands & Turkey

Warner Bros. Discovery (WBD) is putting a stop to original productions by its streaming service HBO Max in the Nordics, Central Europe, the Netherlands and Turkey.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/5.jpg?itok=-u7DIeTj
Lightbulb.ai raises $1.5 mn in pre-seed funding round from investors

Lightbulb.ai, an emotion AI and engagement analytics platform has raised a pre-seed funding round of $1.5 million from investors Chiratae Ventures and 9Unicorns. The other investors participating include Anthill Ventures and AI-led video-editing company, VideoVerse.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/3.jpg?itok=gX6EjO1U
GUEST ARTICLE: Audience insights empower OTT businesses to gain competitive advantage

India is witnessing a monumental shift in the consumption of entertainment with the emergence of OTT platforms dominating traditional television and big screens. The heightened demand to access quality content conveniently, has led digital video content to rise in popularity.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/sameer-nair.jpg?itok=1Xu08ods
Applause Entertainment expands into Southern markets; unveils Chennai office

Aditya Birla Group's venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/netflix-deepashree.jpg?itok=QsmA0bqI
Netflix’s brand & content marketing lead Dipashree Das moves on

Netflix brand and content marketing lead Dipashree Das has moved on after a six-year association. Based out of Mumbai, she was a manager in Netflix's marketing team focusing on film launches across India and Southeast Asia (SEA).

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/36.jpg?itok=wzDhaVei
Affle board appoints four additional directors

Technology company Affle on Monday announced the appointment of four additional directors to its board. The new members include independent director Lay See Tan, executive director Vipul Kedia, non-executive director Noelia Amoedo and non-executive director Elad Natanson.

iWorld Over The Top Services