iWorld

Netflix India offers a thrilling treat in latest promo for 'Red Notice'

The campaign has been conceptualised by 22feet Tribal Worldwide

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/29/db.jpg?itok=Ja3ExIkB

Mumbai: Netflix India has come out with a new campaign for its action-packed Hollywood blockbuster movie, ‘Red Notice’. Conceptualised by 22feet Tribal Worldwide, the campaign invites fans to experience an adrenaline rush at the ‘Red Notice Shop’, where everything is free if they can steal it!

The Red Notice Shop has been brought to life in a 3000 sq. ft. retail space at Phoenix Palladium, Mumbai. The space is guarded with lasers, sensors, secret codes, CCTV cameras, alarms, and top-notch security. The ‘heist’ is successfully completed if one is able to ‘steal’ from the Red Notice Shop. Prizes include not only goodies, tech delights, ownable shop merchandise but also three precious gold Faberge eggs from the film with exclusive rewards inside them, said the streaming network in a media statement.

22feet Tribal Worldwide national creative director Debashish Ghosh said, “Most viewers fantasise about being in a role similar to one of their favourite characters or plots in a film. We wanted to give them an unexpected leg-up. So, we set up a shop to pull off a heist where stealers are keepers if you don’t get caught. And if you do, you don’t land up behind bars. Either way, the experience leaves an indelible mark and lodges Netflix & Red Notice in your memory for good.”

To generate buzz about the Red Notice Shop, a promo film was also launched that introduced the shop to the fans. This was followed by a series of short, tutorial videos featuring stand-up comic Prashasti Singh and actor Javed Jaffrey. In these tutorials, the duo is seen dodging the multiple security measures at the ‘Red Notice Shop’ in an attempt to steal the Faberge egg - failing at stealing but winning at bringing home the fun quotient.  

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/dis.jpg?itok=IsdgLbXw
discovery+ launches investigative docuseries ‘Dangals of Crime’

Mumbai: Streaming app discovery+ has launched an investigative docuseries "Dangals of Crime - The Untold Truth About Indian Wrestling," which traces the meteoric rise of the Olympic sport of Wrestling in India while exploring in-depth the dark underbelly of crime often associated with it. Former...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/warner.jpg?itok=_0Ntpf74
WarnerMedia announces three senior content hires in Asia

Mumbai: WarnerMedia on Friday announced three senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region. In the Singapore-based team, Mark Francis has been appointed group lead of production and development (scripted and unscripted),...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_111619_800_x_800_pixel.jpg?itok=JYjvCe5n
Google to invest $1 billion in Airtel

Mumbai: Bharti Airtel and Google on Friday announced that the latter intends to invest $ one billion in the telecom major as part of its Google for India Digitisation Fund which includes equity investment as well as a corpus.

iWorld Telecom
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_180850_800_x_800_pixel.png?itok=VOn3ntfc
Cornerstone Sport signs exclusive streaming deal with Loco

Mumbai: Esports team GodLike Esports has inked a deal with streaming and esports platform Loco. Cornerstone Sport, the management agency of GodLike Esports, facilitated the deal to provide live streaming rights for GodLike’s BGMI, Free Fire, and CODM rosters to Loco. "The two companies will join...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_172855_800_x_800_pixel.jpg?itok=xVFByu7A
Disney+ Hotstar appoints Shweta Poojari as PR & publicity head for India

Mumbai: Disney+ Hotstar has appointed Shweta Poojari as head of public relations and publicity for the Indian market.  She was previously managing publicity for Netflix originals in India for three years.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_130355_800_x_800_pixel.jpg?itok=_Bgdf3QX
AT&T likely to close WarnerMedia-Discovery merger by June-end

Mumbai: US major AT&T has reported its fourth-quarter financial results on Wednesday. The company's WarnerMedia segment posted revenues of $9.9 billion, a growth of 15.4 per cent year-on-year driven by content licensing and direct-to-consumer subscription growth. The company said that it...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163112_800_x_800_pixel.jpg?itok=CCerpMr1
AT&T rolls out fastest consumer broadband at 2-gig, 5-gig speeds

Mumbai: Telecommunication giant AT&T has rolled out the fastest consumer broadband services at new multi-gig speeds of 2-gig and 5-gig for its fiber customers across parts of the network’s footprint. Starting 24 January, AT&T’s nearly 5.2 million customer locations in parts of more than 70...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/poker.jpg?itok=YGjrr_w_
National Poker Series set to return with second edition on 6 March

National Poker Series (NPS) India is set to return with its second edition on 6 March. The series has announced a prize pool of Rs 18.5 crore for 84 tournaments across 15 days.

iWorld e-commerce
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/trai_0.jpg?itok=HP3OeW4U
Trai directs DPOs to comply with provisions of interconnection regulations

Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all distribution platform operators (DPOs) to ensure compliance with the provisions of the interconnection regulations pertaining to the listing and display of TV channels on the electronic programme guide (EPG). The telecom...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required