Netflix doubles down on reality content to attract paying subscribers

Netflix doubles down on reality content to attract paying subscribers

Unscripted reality series ‘India Matchmaking’ has been renewed for a second season.

Netflix

Mumbai: Netflix has announced several new and returning unscripted series for reality content fans. The streaming giant has also renewed the docuseries ‘Indian Matchmaking’ for the second season. The show premiered on the OTT platform in July 2020.

The OTT platform has also renewed the US reality competition series ‘The Circle’ for seasons four and five and ‘The American Barbecue Showdown’ for a second season. It has also ordered a new reality series ‘Roaring Twenties’.

“Reality TV is a powerful genre. It has the ability to make you invested in who is going to win the big competition or find true love (or at least a ‘good showmance’). It also has the ability to bring people together from all walks of life. We love to hear from viewers who feel inspired and accepted after seeing themselves reflected in our shows. After all, what is reality TV if it doesn’t represent real people?”, said Netflix’s vice president, unscripted and documentary series, Brandon Riegg.

‘Indian Matchmaking’ is an Emmy-nominated docuseries featuring matchmaker Sima Taparia who helps singles across the globe, who have decided to put their love lives in the hands of an expert. It is produced by Industrial Media’s The Intellectual Property Corp. Aaron Saidman, Eli Holzman, Smriti Mundhra, and J.C. Begley are the executive producers.

The OTT Giant Netflix’s subscriber growth has slowed down significantly in the second quarter of 2021. It reported adding 1.5 million paid subscribers in Q2 2021 whereas it added 10.1 million paid subscribers during the same period last year. Notably, the APAC region accounted for two thirds of the global paid net addition during this quarter.

The streaming service saw a record 26 million paid subscribers in the first half of 2020 whereas in 2019 it achieved 28 million subscribers for the whole year.

Netflix launched many of its popular reality shows like ‘Too Hot to Handle’, ‘Indian Matchmaking’, ‘The American Barbeque Showdown’, ‘Bling Empire’, and ‘Love is Blind’ last year when it added a record number of new subscribers.